The Cola Wars October - November 2013, Beirut A4 (29,7 x 21,0 cm) Water color, acrylic color, pencil, color pencil, felt-tip pen and collage on paper i The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers The Coca-Cola Company and PepsiCo. The Coca-Cola Company opened a bottling plant in Israel in 1968 after a controversy. The Arab League boycotted Coca-Cola from 1968 to 1991 as part of the economic boycott of Israel. Coke is available in Lebanon basically only in McDonald's and Burger King. PepsiCo, which has the biggest market share of cola drinks in the Middle East, did not sell soft drinks in Israel until 1991. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to do battle to the Arab boycott. The image is from Fantasia Frites Ketchup Flavored produced by Malco Manufacturing & Distribution in Choueifat, Lebanon. Private collection, Belgium. Tags: Lebanon, Beirut, Arab, Israel, Zionism, Fantasia, Coke, Coca-Cola, Pepsi, cola, war 134 / 779