An American Beggar 5 January 2009, Cervera de los Montes A4 (29,7 x 21,0 cm) Acrylic color, watercolor, pencil, color pencil, ballpoint pen, felt-tip pen and stickers on paper i Kool-Aid is a brand of artificially flavored drink mix owned by the Kraft Foods Company. The mascot is Kool-Aid Man (aka The Big Man). His catch phrase is "Oh, yeah!" 476 / 779