Why Can't I Stop Smoking? 5 October 2006, Cervera de los Montes 9 x 5.5 x 2.5 cm Acrylic color on Marlboro cigarette pack i Why Can't I Stop Smoking is the title of Sigmar Polke's 1963 drawing. Marlboro is a brand of cigarette produced by the U.S. company Altria. It is famous for its ads of the Marlboro Man. The image involves a rugged cowboy in nature with only a cigarette. In 1954, the ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.