Riiko Sakkinen | Objects | Future Will Be Better
Future Will Be Better
2 August 2009, Beijing
Ø 7 x 12 cm
Aluminium can
i Future Cola is a soft drink manufactured by Hangzhou Wahaha Group of China. In 2003 Future Cola became the first mainland Chinese cola to enter America. In China, its advertisements adopt a nationalistic tone. Copy promotes Future Cola as "Chinese people’s own cola" and incites consumers to select it over Coke or Pepsi

The future is a time period commonly understood to contain all events that have yet to occur. In the Occidental view, which uses a linear conception of time, the future is the portion of the projected time line that is anticipated to occur. In special relativity the future is considered to be absolute future or the future light cone. In physics, time is considered to be a fourth dimension.